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Free real estate agent course in pdf: Manual with the best sales techniques

Arthur Pena 0

If you signed up for a long time in our real estate blog on Ichs Town Islamabad, you will already have the free real estate agent course manual in pdf with the best real estate sales techniques. If not, from today we will give it to all our readers.

In this manual we review the best selling techniques. Among all of them, today we want to highlight some of the most important for those who wish to make a quick decision on the most appropriate.

Free real estate agent course in pdf with the best sales techniques

·         Customer satisfaction, the best real estate sales technique

As Leonardo Cromstedt told us, customer satisfaction is undoubtedly the best guarantee that we are doing things right. If our processes, protocols and methods are customer focused, the real estate sales techniques will be easy for us to adapt. Therefore, when we review the technique of “Solution to a problem” we highlight what real estate marketing agencies remind us again and again: we must promote the vocation of service, whatever the size.
This sales technique has its practical application in many aspects of the daily work of an agent: from calls made every day, to visits and the service provided to customers. The question “What can we do for you?” Should impregnate all processes: in social networks, in real estate website focusing on property for sale

·         CIMA Complex Sales Model

We do not discover the gunpowder if we tell you that the real estate sale is one of the most complex. Many actors intervene and the times are prolonged, not to mention the inherent emotional component and the high price of the product. Therefore, in this business it is essential to know the consumer, the steps he takes, the motivations and patterns he follows during the purchase process. At the beginning of this journey, when the motivations of the client are so important, it is where the CIMA model intervenes:

·         Understands

Look for the levers and brakes that drive or stop your customers, so get ahead of their motivations.

·         Influences

As a professional real estate agent, we can influence the vision that clients have. That is why it is so important to build a relationship of trust with them so that they let us advise them in one of the most important phases of their lives.

·         Connect

Many real estate sales techniques are based on the idea of ​​advancing the customer in the sales process, and the CIMA model is no exception. In this phase, look for agreements that allow you to move forward.

·         Act

Once the agreements are established, it is time to act. Design a plan together with your client and make him feel accompanied in the process.

·         KANO model

Enunciated in the 80s by the Japanese Noriaki Kano, it establishes 5 categories to design the characteristics of a product.

This sales technique is especially related to real estate marketing, where competition is fierce, and will help us create services that satisfy the customer and that bring us an acceptable benefit.

In your daily work you will have met many times with clients who demand very elementary things and with other very demanding ones, so that it is not always easy to design a service that satisfies everyone equally.

The KANO model helps you with this. It allows you to create services where some characteristics prevail or others, to make them attractive to different segments.

For example:

Attractive factors

Are those characteristics of your service that are surprising to the customer, such as a great discount agency or added service that no one else contemplates.

Linear factors

There are the basic characteristics of a service, what makes it typical of a brand such as “If you are not satisfied, we will refund your money” from the El Corte Inglés department store. However, the “indifferent factors” are those that neither the client does nor will come, if they are well, but if not, they are not missed.

Basic factors

Are those characteristics of your service that must be present yes or yes, such as an airbag in a car or a certain memory capacity in a smartphone. Finally, the “rejection factors” are those details of the service that do not fit the client with whom we are dealing and which must be avoided at all costs.